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PUT YOUR BUSINESS ON THE LOCAL SHOW
ABOUT THE SHOW
It’s The Local Show with Tom and Steve from Zoey Advertising! The Local Show helps Central New York businesses connect with the community, tell their story, and reinforce their brand and message.
“The Local Show” is a weekend radio talk show that can be heard Saturday’s at 11am and Sunday mornings at 7am on 570 WSYR and 106.9FM and streaming on WSYR.com. The show features engaging conversations with local business owners, CEO’s, CFO’s, entrepreneurs and other business professionals. Tom and Steve provide a lighthearted, conversational discussion that listeners can relate to. On the weekly two-hour show, they talk with guests about their successes, challenges, opportunities, offerings, marketing and promotions.
LISTEN
LOCAL SHOW PARTICIPATION BENEFITS
“The Local Show” has captured the heart of Central New York, interviewing hundreds of guests over the past several years and has assisted in the growth of dozens of local companies and organizations. “The Local Show” programming has expanded from one to two hours, and now four hours each week and through 570 WSYR’s reach, communicates with tens of thousands of listeners each month.
WHAT PEOPLE ARE SAYING
Charlie VanPatten, Owner of Mattress Makers
“I am amazed at the response we continue to get from being on “The Local Show”. We hear from people every week, and they tell us the reason they’re doing business with us is because they heard us on WSYR. It’s the best marketing we’ve ever done.”
John Murphy Jr., Esq., Owner of Safe Harbor Wills and Trusts
“My regular appearances on “The Local Show” have helped grow my business year after year. At least once a week, usually more, we get a new client who came to us simply because they heard me on “The Local Show”. Huge thanks to Tom, Steve, and the whole Local Show team- we wouldn’t be growing as much as we are without you.”
John Kuppermann, Owner of Smith Restaurant Supply
“The Local Show” has been a surprisingly tremendous success with the 50+ crowd, bringing new customers. Several times a week new customers mention that they have heard me on the show, and that is why they decided to come see what I offer at Smiths.”
Sheila Ohstrom, Senior Home Care Solutions
“I am amazed at how many people comment that they heard us on “The Local Show” and WSYR radio and that is why they called. This has provided tremendous brand recognition and has grown our business as well as found us some fabulous employees!”
THE HOSTS
Tom Soccocio, Jr.
Tom started his broadcasting career while attending Onondaga Community College and Syracuse University. He worked at several radio stations up and down the Thruway corridor holding programming manager, morning and afternoon on-air host and production director positions. Eventually Tom brought his broadcast, media and production experience “in-house” to a few local businesses. Steve and Tom met in the 1980’s while working as a photographer and DJ respectively. They remained friends over the years and now work together by combining their experiences for the benefit of local and regional businesses.
Steve Roberts
A fun, non-traditional thinker with 25+ years of experience challenging the status quo. Steve’s career in sales and marketing started back when he was just a seven-year-old boy selling golf balls and lemonade behind his childhood home in Cicero, which was conveniently linked up to a public golf course. Other than being an experienced marketer, Steve is an accomplished commercial photographer and lover of the Bible. He was formally educated in radio and television broadcasting, photography, and Christian ministries. Steve has a big idea personality and lots of energy with a heart for helping people
HISTORY
With the drastic downturn in local radio being hosted by local talent, listeners became cut off from their own business community. Not long ago, conversations by local community leaders and businesses were broadcast. Listeners got to know personalities and build trust with local organizations. A huge gap existed in our community that needed to be filled.
In early 2019, the creative team at Zoey was offered an opportunity to host a one hour program that engaged with the local business community in order to provide thought provoking conversation. “The Local Show” with Tom and Steve was born out of passion for “Buy Local” as well as the massive listenership of WSYR radio in Syracuse.
